The story behind GoBabyGo

I started GoBabyGo in 2013, because I needed products that could help improve my child’s motor skills. 

My third child, Emil, was born two months premature after a severe case of pre-eclampsia and weighed only 1400 grams at his birth. He was a fighter and after a month in hospital we could finally take him home with us. 

Even though he quickly caught up with other children his age, he needed extra help with his motor skills and balance.

I realized that there was a need for a range of clothing that could help children starting to crawl and walk.

So I went on a mission.

I read everything I could find on the subject and consulted motor skill experts and pediatric physiotherapists to give Emil the best support.

I found that the answer was quite simple: rubber pads.

So I started designing a range of baby clothing with unique rubber pads that would prevent children from sliding on slippery surfaces - and thus making them more confident as they go along.

It was all about giving my child the best conditions to grow and explore the world - now yours can too. 

With love from
Fie Aspöck Jonsen

“We experience that more and more children have problems with their motor skills. The GoBabyGo series is designed so that the child gets off to a good 'motor start'. With non-slip soles and rubber pads on the knees, the child does not slip, making it more mobile and brave. A child who can move without problems, can explore the world and has the energy and courage to play and learn new things. Later in life, good motor skills will strengthen the child both socially and professionally”

- Team GoBabyGo

Our Mission

With GoBabyGo, we want to help strengthen any child's courage and self-confidence. 

With our specially designed crawl series, our mission is to support and motivate children's ability to play and dare to unfold physically. With rubber pads on the knees and feet, the balance is optimally stimulated and gives the child extra stability.

All in all something that will help to increase their ability to concentrate and develop their social skills with other children.

In addition, we encourage parents to participate in play and do motor exercises with their child. To support this, we've developed age-appropriate exercises and games in collaboration with motor skills experts - all to make it easier for you to stimulate your child's further development.

Children with good motor skills

♡ Have increased self-confidence

♡ Have better health

♡ Feel less helpless

♡ Have better social relationships

♡ Are more often chosen as playmates (harsh, but true)

♡ Feel less ostracized

GoBabyGo has won 'Best in Test'

based on our high-quality and great functionality

GoBabyGo is OEKO-TEX® Standard 100 certified • Designed in Denmark • Produced in Europe

All products are tested for harmful substances and made in the most delicious cotton quality, which guarantees good mobility.

Feel free to send us feedback or questions by email to