Privacy Policy

This Privacy Policy aims to give you information on how we collect and process your personal data.

GoBabyGo website, mobile and any other means of collecting personal data are controlled by GoBabyGo referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is

Kronprinsensgade, 13, 4. 1114 Copenhagen K, Denmark

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

Scope

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any GoBabyGo web or mobile view where this Privacy Policy appears.

By navigating to a GoBabyGo website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

GoBabyGo is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.

Basis of Processing

We may process your Personal Data on the basis of:

• your consent;
• the need to perform a contract with you;
• our legitimate interests or those of a third party, such as our interest in marketing our Services;
• the need to comply with the law; or
• any other ground, as required or permitted by law.

How We Receive Personal Data

We may receive your Personal Data when:

• you provide it directly to us as part of using our Services;
• our customers (including their employees, contractors, and other representatives of the company) provide it to us;
• our service providers provide it to us

Categories of Personal Data

We may process the following types of Personal Data:

• biographical information, such as company name or first and last name in the case of a person; and
• contact information, such as email address and postal addresses.

Purposes of Processing

We may process your Personal Data for the purposes of:

• enabling the use of the Services;
• responding to your requests or questions; and
• sending you email marketing communications about our business which we think may interest you.
• Give you more personalised marketing

Data Retention

When the purposes of processing are satisfied, we will delete the related Personal Data within one year.

Sharing Personal Data with Third Parties

We may share Personal Data with our service providers, who process Personal Data on our behalf, and who agree to use the Personal Data only to assist us in providing our Services or as required by law. Our service providers may provide:

• application hosting services;
• cloud storage services;
• email software;
• advertising and marketing services; and
• CRM software.

Other Disclosure of Your Personal Data

We may disclose your Personal Data to the extent required by law, or if we have a good-faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). We may also disclose your Personal Data if we sell or transfer all or some of our company’s business interests, assets, or both, or in connection with a corporate restructuring. Finally, we may disclose your Personal Data to our subsidiaries or affiliates, but only if necessary for business purposes, as described in the section above.

We reserve the right to use, transfer, sell, and share aggregated, anonymous data, (which does not include any Personal Data) about individuals whose Personal Data we process in connection with providing our Services, for any legal business purpose. These purposes may include analyzing usage trends or seeking compatible advertisers, sponsors, and customers.

If we have to disclose your Personal Data to governmental/law enforcement officials, we may not be able to ensure that those officials will maintain the privacy and security of your Personal Data.

Collection and cookies

A “cookie” is a small file stored on your device that contains information about your device. We may use cookies to provide basic relevant ads, website functionality, authentication (session management), usage analytics (web analytics), and to remember your settings, and generally improve our websites and Services.

We use session and persistent cookies. Session cookies are deleted when you close your browser. Persistent cookies may remain even after you close your browser, but always have an expiration date. Most of the cookies placed on your device through our Services are first-party cookies, since they are placed directly by us. Other parties, such as Google, may also set their own (third-party) cookies through our Services. Please refer to the policies of these third parties to learn more about the way in which they collect and process information about you.

If you would prefer not to accept cookies, you can change the setup of your browser to reject all or some cookies. Note, if you reject certain cookies, you may not be able to use all of our Services’ features. For more information, please visit https://www.aboutcookies.org/.

You may also set your browser to send a Do Not Track (DNT) signal. For more information, please visit https://allaboutdnt.com/. Please note that our Services do not have the capability to respond to “Do Not Track” signals received from web browsers.

Use

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

Your rights

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information.

Disclosure and security
We may disclose your personal information. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

• Payment providers to facilitate purchases
• Fulfilment providers to facilitate order management, packaging and delivery
• Marketing and advertising providers in order to personalise your experience

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Questions

If you have a question about this Privacy Policy, please contact: info@gobabygo.dk